Social Media
Dorm Tours
Led a residence life content refresh after identifying outdated dorm videos across social channels. I restructured YouTube into a polished, brochure-style showcase while launching platform-specific Instagram and TikTok series (Dorm Wars, Dorms Under a Minute) to increase visibility, engagement, and content longevity.
College To University
Directed a campus-wide social campaign guiding students, families, and alumni through Manhattanville’s transition from college to university. Led a team of eight student creators, developed cross-platform strategy and messaging, and oversaw production, copy, and publishing. The coordinated, story-driven approach generated 3M+ views, increased engagement by 13%, and grew our audience by 3,000 followers.
Transition From College to University
Overview
A campus-wide content initiative designed to guide students, families, and alumni through Manhattanville’s transition from college to university—highlighting key milestones, programs, and events.
The Challenge
Communicating institutional change clearly and consistently across platforms, while keeping content accessible and engaging for multiple audiences.
My Role
Led and supervised 8 student content creators
Developed content strategy and messaging
Coordinated production and scheduling
Wrote and edited copy
Managed cross-platform publishing
Results & Insights
3M+ total views
+13% engagement
+3,000 followers
Demonstrated the power of coordinated, story-driven institutional messaging