@Manhattanville_University
College to University
As Manhattanville transitioned from college to university, I directed a campus-wide social campaign designed to guide students, families, and alumni through the change. Leading a team of eight student creators, I built a coordinated storytelling strategy across platforms that generated 3M+ views, increased engagement by 13%, and grew the university’s audience by more than 3,000 followers.Dorm Tours
When I noticed our residence hall content was outdated across social platforms, I initiated a residence life refresh designed for today’s audiences. YouTube became a polished, brochure-style resource for prospective families, while Instagram and TikTok introduced short-form series like Dorm Wars and Dorms Under a Minute, keeping the content dynamic, platform-native, and easy to revisit throughout the admissions cycle.Community Outreach
Positioning Manhattanville as a hub within Westchester County meant connecting campus life with the surrounding community. Through series like Westchester Bites, students shared their favorite local spots while highlighting businesses across the region. The initiative expanded into a Westchester marketing networking event that brought together local businesses, influencers, and students interested in the creative economy.Spotlights
Our team launched an interview-driven series featuring students, alumni, and faculty to highlight the voices that shape the Manhattanville community. By rotating interview hosts, from professors to current students, the series created an authentic storytelling format that strengthened connections across campus audiences.