Content
Admission goals
Overview
A long-term content strategy supporting admissions by showcasing student life, academic programs, and alumni success across digital channels.
The Challenge
Creating consistent, authentic content that supported recruitment goals while reflecting the full campus experience.
My Role
Supervised student creators
Assigned and tracked content production
Coordinated with Admissions, Student Life, and Alumni Relations
Oversaw scheduling and publishing
Ensured brand and messaging alignment
Results & Insights
+18% engagement growth
+10K+ YouTube subscribers
Strengthened cross-department collaboration and recruitment storytelling
Transition From College to University
Overview
A campus-wide content initiative designed to guide students, families, and alumni through Manhattanville’s transition from college to university—highlighting key milestones, programs, and events.
The Challenge
Communicating institutional change clearly and consistently across platforms, while keeping content accessible and engaging for multiple audiences.
My Role
Led and supervised 8 student content creators
Developed content strategy and messaging
Coordinated production and scheduling
Wrote and edited copy
Managed cross-platform publishing
Results & Insights
3M+ total views
+13% engagement
+3,000 followers
Demonstrated the power of coordinated, story-driven institutional messaging